Definitions
1.NounA type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
2.Noun↑ Schonfeld, I. S., & Mazzola, J. J. (2026). Publishing qualitative research. In N. A. Bowling, Shoss, M. K., & Zhou, Z. E. How to conduct and publish high-quality research in industrial-organizational psychology (pp. 272-288). Edward Elgar.