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Undersell

Verb

Definitions

1.VerbTo sell goods for a lower price than a competitor.
"Our price-match guarantee: we will not be undersold!"
2.VerbTo sell something for less than its value.
3.VerbTo put forward an idea, or to market a new product (or oneself), with insufficient enthusiasm or excessive understatement.
"don't undersell it; don't undersell yourself"
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