Definitions
1.NounA stockbroking firm which takes small orders from clients and takes them on its own account rather than actually transmitting them to the market. Prevalent in the US 1870s to 1920s; often set up as shop-fronts in the 1920s.
2.NounA stockbroking firm which sells stock to clients when it has an undisclosed relationship with that company or its owners.
3.NounA travel agency selling discounted airfares, usually in defiance of existing minimum fare arrangements. Now usually refers to any small cheap agency.
4.NounA legal services firm selling heavily discounted legal services and documents made in large volume from boilerplate text and clauses, sometimes as a white labelled loss leader.
5.NounA company that sells coats of arms associated with the customer's surname, regardless of whether the customer can claim any relation to the original armiger.