Definitions
1.nounA meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
2.verbTo bring to the fore; to place up front for consideration
3.adjectiveHonest, frank and straightforward.
4.adjectiveIn a forward, leading or frontward position.
5.adjective(of money) Paid in advance.
6.adverbBeforehand
7.adverbAs an attacker"He's a poor defender, so we always play him upfront."