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Rebranding

verb
Word Frequency: 0.0

Definitions

1.verbTo change the brand name, logo, or image of a product or company.
"Acme Co. is trying to rebrand their line of toasters under the Bewidget name."
2.nounThe association of a new brand, trademark, image, or appearance with a product or service.
"The frequent rebrandings of the product have confused some customers."

Synonyms

rebadgingrebrandermultibrandingrepositioningredevelopmentreblendingreidentificationreconceptualizationbrandificationrecharacterizationrepackagingreaffiliation
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