1.nounWillingness of action especially in behavior.
2.nounThe action of motivating.
3.nounSomething which motivates.
4.nounAn incentive or reason for doing something.
5.nounA research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
"The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial."