Halo effect

Noun

Word Frequency: 0.2

Definitions

1.NounA cognitive bias in which judgment of somebody's character is influenced by an overall impression of them.

2.NounThe situation where the consumer's attitudes or beliefs are influenced by association, for example by a related product or service.

The Daily Word NerdA new word, a puzzle, and a fun fact — free in your inbox every morning.

Free forever · unsubscribe anytime · all 14 newsletters

That email did not go through — please check it and try again.