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Euphemism treadmill
Noun
Definitions
1.
Noun
The process by which euphemisms fall into disuse and are replaced by new ones, as the old ones become socially unacceptable over time.
Synonyms
trademark erosion
mutated contraction
rightsizing
retronymy
troxler fading
exaptation
troxler's fading
substitution
transflection
retronym
routinization
relexification
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