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Euphemism treadmill

Noun

Definitions

1.NounThe process by which euphemisms fall into disuse and are replaced by new ones, as the old ones become socially unacceptable over time.

Synonyms

trademark erosionmutated contractionrightsizingretronymytroxler fadingexaptationtroxler's fadingsubstitutiontransflectionretronymroutinizationrelexification
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